Formation:

formation sends multiple messages to the audience including ideas evolving around slavery,feminism and pop culture. Some audiences are enjoying and supporting the dominance portrayed however some state its inappropriate. The issues stated throughout the music video were very clear with the use of mise-en-scene and representation. Some issues related to anti-police and the black lives matter campaign.

Run the world:

Many genres are associated in the music video which expresses the pop culture wildly. Female empowerment is expressed with the use of movement, many females joining together and a masculine personality.

Similarities:

The aimed audience is very similar for both music videos because they are both based on female empowerment. Some of the scenes are quite alike for example the law enforcement is involved in Formation since Beyonce is standing on top of a police car showing that she is stronger than them. Similarly, in Run the world shes standing on top a car